The KAZZ-Sonobeat Connection
How a tiny but groundbreaking Austin, Texas, FM station launched a record label
The KAZZ hit lists
KAZZ's first hit list, the Fun Fifty, issued on October 24, 1964; KAZZ owner Monroe Lopez advertises his Big Four Restaurantes Mexicanos on the back, which covers the cost of printing and distributing the hit list
Inspired by Star Trek's flip-open "communicator", KAZZ's next hit lists are top folds that flip open; showing front and back (left) and interior (the bottom panel is used for different promotional purposes each week)
The third hit list design, also a top-fold
The fourth hit list design, the last in the top fold series
KAZZ-FM began publishing it's "hit list" – in direct competition with the weekly top 40 list published by Austin's dominant AM station, KNOW – in October 1964, only weeks after KAZZ began programming rock music. KAZZ's hit list was initially a survey of the 50 top rock songs, compiled by averaging the Hot 100 Billboard list and the Top Pop Cash Box list with telephone surveys KAZZ conducted with the top four or five record outlets in Austin, including J. R. Reed, The Record Shop, and the Sage record department. Over the hit list's 2-1/2 year run, there were a succession of eleven different designs and formats.
The hit list began as a 3-1/2" x 8-1/2" one-sheet, then morphed into a 3-1/2" x 5-3/4" top fold. Next, the hit list shifted into an 8-1/2" x 10-1/2" three-panel format (when folded, it was 3-1/2" x 8-1/2") that included the Fun Fifty, Jazz highlights, a folk music top 25, a pop top 25, the Showtime schedule, the 25 top country tunes, and special features.
The Starline Surveys
In November 1965, KAZZ began publishing the Starline Record Survey, a four-page 7" x 8-1/2" format that featured the Fun 40 + 10 (a restructuring of the previous Fun Fifty which was designed to compete with the KNOW (AM 1490) top 40 hit list but also feature ten newly released hot singles called the "Kay-Zee Klimbers"), Jazz Spotlights, Top Pop, Folk, Showtime, Country 10, Boss 40 R&B, and Debuts, along with a half-page of promotional material. With the advent of the double-fold, the back third featured photos of the KAZZ deejay's, or "The Bunch", provided courtesy of Austin's Neal Douglass Photography studio. Notably, every KAZZ hit list, except for that of the week of March 13-20, 1965, included an ad for KAZZ's owner's restaurants, known in Austin as the Big Four Restaurantes Mexicanos. Copies of the March 13-20, 1965, hit list featured a blank back page on which a sequential number was individually stamped. The number was used to determine winners in a KAZZ contest.
Rim Kelley, KAZZ's afternoon deejay, designed all the KAZZ survey covers using hand drawings, staff photos, staff sketches, and Letraset-style dry-transfer lettering. Photos of the KAZZ deejays were taken at Neal Douglass Photography in Austin. The cheerleader on the cover of the first Starline Record Survey was one of Rim's former classmates at Travis High School in Austin; she also was featured as a Kay-Zee Cutie in the April 17-23, 1965, issue of the Alive 95 Fun Fifty Hit List. Her photo also was taken by Neal Douglass. Rim went on to design most of the Sonobeat singles sleeves.
During the summer of 1966, the weekly four-page Starline Surveys featured cover caricatures of the principal KAZZ deejays drawn by local artist L. Santoya. Two versions of the "Dial 95" Starline exist: one featuring Stan Parks, Ruff Ruffin, Rim Kelley, Vic Randall, and Kirk Wilson, and a second in which Sam Hallman, returning from a sabbatical, replaced Vic Randall. When the deejay staff changed still again, station manager Bill Josey Sr. decided to go back to photographs of the deejays, which were less expensive than commissioning new caricatures by Santoya. At the same time the summer '66 Starline Survey premiered, Rim Kelley, who designed the survey covers, changed the Fun Forty to "K-Z's Hot 30", which reflected the amount of space available on the Starline Survey pages rather than a narrowing of KAZZ's rock playlist.
The final survey KAZZ issued was a 1966 retrospective, the Super Starline, which hit Austin record stores in mid-January 1967. Topping the 1966 charts were California Dreaming by the Mamas & Papas, the album Whipped Cream and Other Delights by Herb Alpert & the Tijuana Brass, Hold On! I'm Coming! by Sam & Dave, and Nancy Whiskey by Austin folksingers Allen Damron (who also managed Austin's Chequered Flag folk club) and Carol Hedin.
When KAZZ shifted to its large format Starline Survey, it began a series of cartoons, including a series based on Paul Davis and John Jay's wacky on-air altger egos, Adventureman and Wonderboy.