How a tiny Austin FM station
launched an Austin record label
Sonobeat Records
d The armadillo has been associated with the Austin music scene since the late 1960s but came to full prominence as the namesake and mascot of Armadillo World Headquarters, the iconic Austin music hall that opened in summer 1970. The distinctive illustrations of the armor-shelled mammal that adorned Armadillo World Headquarters are the creation of legendary Austin artist Jim Franklin.

The beginning of the Austin music scene

(Re)discover the roots of Austin music

Before SXSW and Austin City Limits: Sonobeat Records, the beginning of the Austin music scene

Austin's music scene started here

Where else but Austin can you find Austin City Limits, SXSW, and an A-to-Z musical night life... Back in the late '60s, Austin music is already red hot with it's unique Southern and psychedelic rock, cosmic cowboy, and Afro-jazz scenes, all fueled by more than 35,000 University of Texas students, a thriving high school garage rock scene, and the center of Texas government. Here's where it all started.

Armadillos and bluebonnets and SOnobeat Records

Tour Austin's music scene in the '60s and '70s

An integral seed of the Austin music revolution that began in the mid-'60s, Sonobeat Records' prodigious output introduced Johnny Winter, Eric Johnson, Rusty Wier, the Afro-Caravan, and dozens of other luminary Texas musicians to the world. The Sonobeat story is the collective stories of hundreds of singers, songwriters, and musicians who made music history in Austin.

Who's Who

Everyone Sonobeat recorded

From 1967 to 1976, Sonobeat recorded hundreds of Austin, Central Texas, national, and international singers, songwriters, and musicians. Since launching SonobeatRecords.com in 2004, we've continuously mined the Sonobeat archives and connected with members of the acts Sonobeat recorded and their families and friends to compile an up-to-date list of the legends who make up Sonobeat's Who's Who.

All the Artists Sonobeat recorded in 1971

Sonobeat Artists now on iTunes and Apple Music

  • The Conqueroo

    The classic psyched-out single (1968)
    Restored and remastered (2020)

  • Lavender Hill Express

    Austin '60s super-group's first single (1967)
    50th anniversary reissue (2017)

  • The Conqueroo

    Psych-rock single (1968)
    Restored and remastered (2020)

  • Plymouth Rock

    The classic rock single (1969)
    50th anniversary reissue (2019)

  • Lavender Hill Express

    Austin '60s super-group's second single (1968)
    50th anniversary reissue (2018)

  • Lee Arlano Trio

    The classic pop jazz album (1968)
    Restored and remastered (2014)

  • Johnny Winter

    Johnny's first album (1969)
    Capitol Records remastered edition (2005)

  • Lavender Hill Express

    Austin '60s super-group's first single (1967)
    50th anniversary reissue (2017)

  • Sweetarts

    Sonobeat's first single release (1967)
    50th anniversary reissue (2017)

  • Lee Arlano Trio

    Sonobeat's first jazz single (1967)
    Restored and remastered (2014)

  • Sweetarts

    Sonobeat's first single "B" side (1967)
    50th anniversary reissue (2017)

Sonobeat Features Spotlight