How a tiny* Austin FM station
(*but influential)
launched a tiny* Austin record label
(*but influential)
Sonobeat Records

The beginning of the Austin music scene

(Re)discover the roots of Austin music

Austin in the '60s and '70s

Austin music starts here!

Only in Austin can you find Austin City Limits, SXSW, and an Afro-jazz-to-Zydeco musical night life. In the late '60s and early '70s, Austin music already sizzles with it's own brand of psychedelic rock, progressive country, and jazz fusion, fueled by 40,000 University of Texas students, a booming high school garage band scene, and the center of Texas government. Here are the roots of Austin music.

Yesterday Once More: 1970

Back in time 50 years!

Once again, please time travel with us back 50 years to Austin, Texas, birthplace of Sonobeat Records. While we're reliving a slice of Austin's storied past, we also take a look at what's happening in 1970 in the U.S. and the world. Things like Vulcan Gas Company's closing and Armadillo World Headquarters' opening, the ill-fated Apollo 13 moon mission, and more. It's Yesterday Once More...

Sonobeat Milestones

Scan through Sonobeat's history

Sonobeat Records documented the Austin music scene from the mid-'60s to the mid-'70s, releasing dozens of phonograph records by Austin, Central Texas, and world artists. Sonobeat Milestones is a fun and easy-to-navigate timeline through Sonobeat's history – date-by-date and event-by-event – with quick links to stories of artists Sonobeat recorded. It's like a zipline through Austin's music history!

Happenin’s around Sonobeat

Sonobeat's first website (2004)

We're (still) celebrating our birthday

This past November turned 15! Since 2004, we've been celebrating the '60s and '70s rock, jazz, pop, funk, country, and folk artists Sonobeat recorded in Austin during a seminal era that gave us psychedelic rock and progressive country. Stick around for surprises throughout 2020 as we continue to celebrate our 15th birthday.

Plymouth Rock's Memorandum

Did you get our Memorandum?

We mean the 50th anniversary remastered edition of Plymouth Rock's 1969 Sonobeat single, Memorandum. Now available in a fresh stereo remix, the sparkling new Apple Digital Master of Memorandum is available worldwide on iTunes and Apple Music as well as on dozens of digital download and streaming platforms.

Discoveries: Sonobeat '70s artist spotlight

Trippin' on back to 1970 with Wildfire

At the turn of the decade – 1969 to 1970, that is – SoCal rock trio Wildfire invades Austin for a one-time gig that turns into a three-year stay. By the late '60s, Austin's diverse music scene has become a magnet for artists from around the world. Wildfire brings some smokin' hard rock to Austin in '69, recording with Sonobeat in '70.

All the Artists Sonobeat recorded in 1970

Sonobeat Artists now on Apple and Amazon