Time travel back
50 years
Sonobeat Records
d The armadillo has been associated with the Austin music scene since the late 1960s but came to full prominence as the namesake and mascot of Armadillo World Headquarters, the iconic Austin music hall that opened in summer 1970. The distinctive illustrations of the armor-shelled mammal that adorned Armadillo World Headquarters are the creation of legendary Austin artist Jim Franklin.

The beginning of the Austin music scene

(Re)discover the roots of Austin music

Halloween 2020 Surprise

Just in time for Halloween

We've got a surprise digital reissue coming just in time for Halloween, but it's a secret until October 30th. We can tell you we've worked hard to restore and remaster this Sonobeat stereo single from the original master tapes and can't wait to share this classic with you in a sparkling new edition. As the saying goes, "watch this space!"

Sonobeat Records: Deep in the Heart of Texas

Documenting Austin's '60s and '70s music scene

Sonobeat Records launches in 1967, just as Austin's nascent music scene is beginning to come alive. Through hundreds of recordings of Austin, Central Texas, and national and international acts, Sonobeat documents one of the most exciting eras in Austin music history. Join us on a trip back to the beginning of the Austin music scene.

Fast Cotton

Rediscovering Fast Cotton

In 1970, Fast Cotton emerges from the core members of Austin's hot '60s party and club band, the Sweetarts. But Fast Cotton departs from the rock 'n' roll that made the Sweetarts so popular, featuring instead an trendsetting mix of bluesy rock and rhythm 'n' blues. Rediscover one of Austin's most refreshing '70s bands.

All the Artists Sonobeat recorded in 1970

Sonobeat Artists now on iTunes and Apple Music

Sonobeat Features Spotlight