The KAZZ-Sonobeat Connection
How a tiny but groundbreaking Austin, Texas, FM station launched a record label
Fun and games
Claude Hall's article on KAZZ-FM in Billboard (June 21, 1965)
Austin American-Statesman newspaper ad for a KAZZ-FM remote broadcast from the Cinema Theater in Austin featuring hourly prizes (August 1965)
In his June 21, 1965, Radio-TV Programming column in record and radio trade journal Billboard, Claude Hall profiled KAZZ-FM's block programming. Although Sam Hallman was KAZZ's program director at the time, Claude Hall interviewed afternoon deejay Rim Kelley to prepare the article, since one focus was on KAZZ's broadcast of rock music, suggesting it to be a first for American FM radio at the time. Hall's Billboard story was probably the best national recognition KAZZ-FM ever received and may have influenced Claude Hall to review Sonobeat's first stereo 45 RPM releases in 1967. And KAZZ's live remote broadcasts from local night clubs were mentioned frequently in John Bustin's Austin Statesman newspaper amusements column.
Radio stations notoriously run contests and promotions of all kinds to woo listeners. KAZZ-FM was no exception. Here's an assortment of contests and promotions the station ran: